Meet The Team

Team Members: Mike Schaeffer, Brenda Schaeffer, Kris Steiger, Tom Luedde, Jesse Morrison, John McGauley, Jamie Radin, Geoff Martin, and Payne Birk

















Experience and Qualifications of Personnel

Mike Schaeffer: P.E. and CPMR, Owner and Outside Sales

BS, 1970, Engineering Management, University of Missouri at Rolla; MBA, 1975, Washington University; Co-founder of Schaeffer Sales in 1976. Maintains his Professional Engineering License in MO and IL. CPMR graduate (Certified Professional Manufacturer's Rep.)

Brenda Schaeffer: Sales Management

Joined the Schaeffer Sales team in 1983 and continues as a principal and sales manager.


Kristina Steiger: Sales and Marketing

B.S., Business Administration - Marketing and Logistics and Operations Management, University of Missouri - St. Louis, 1994. Four years' experience with Frost Electric Supply as a Marketing Specialist. Began in inside sales with SMG in May, 2000.


Tom Luedde: Outside Sales Specialist


Ranken Technical College, 1968. St. Louis University - Marketing, Accounting, 1970. Mini MBA/Management Training - University of Missouri, St. Louis, 1999.

40 years’ experience as a manufacturer’s representative with Ajax Electrical Sales. Tom joined SMG in January, 2014.            


Jesse Morrison: Outside Sales—Specifier and Distributor


B.S., Covenant College—Environmental Biology, 1996. Jesse began in the electrical industry with a rep firm in 2004 and continued in electrical distribution sales. He joined the SMG team in June of 2014.


John McGauley: Inside Sales and Quotations

BS Business Administration, Rockhurst University, 2004. John joined Schaeffer Marketing Group in April of 2006.


Jamie Radin: Inside Sales and Quotations  

Associate of Applied Science, Office Systems & Technologies, Executive & Legal from Jefferson College, 2005. Jamie joined the team in March of 2008.


Geoff Martin: Lighting Quotations

Associate Degree of Technology in Electrical Systems Design, Ranken Technical College, 2009. Geoff joined the SMG team in December of 2010.


Payne Birk: Inside Sales and Quotations

B.A., Psychology—University of Missouri—Columbia, 2011. M.A. in Counseling—Southeast Missouri State University, 2013. With experience working in electrical distribution, Payne joined the SMG team in November of 2013.  

Distribution Policy
Virtually all lines are sold through wholesalers, with very few exceptions.

1. Contacts are made with all electrical distributors and contractors, electrical specifying engineers, architects, electrical utilities, government facilities, major city governments, and boards of education, colleges and industrial firms.
2. Samples are demonstrated and displayed to specifying engineers, architects, distributors, and contractors. Engineering and distributor sales meetings are often held. Joint calls with distributor salesmen are often scheduled for the purpose of training and motivating distributor salesmen. Lunch-and-Learn meetings with specifiers and distributors are held frequently.
3. We often participate in distributor open houses, counter days, electrical association, specifier luncheons and dinners, training presentations, etc.
4. Manufacturers' promotions and sales campaigns are carried out and leads followed up. Ongoing projects are followed via CMD reports.
5. Direct email campaigns are used to supplement manufacturer mailings, to distribute interesting articles and promotions, and to promote products to both prospective and existing customers. The agency has an extensive email address database for direct email.
6. Order service is provided efficiently by four inside sales service personnel. Six incoming telephone lines and two fax lines insure easy access to the agency at all times.
7. The agency is fully computerized. All personnel are connected to each other via a Windows NT network and to the world through the internet. Access to order entry, inventory status, e-mail, quotations, and sales history is available at all times. Outside sales personnel carry phones and tablets with email and internet access.

Schaeffer Marketing Group, Inc.

Electrical Manufacturers’ Representative Firm Since 1976


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